This is my bike. 

If you order a Selwyn you won’t get this bike.  You won’t get the same geometry or the same tubes. You will probably choose different parts.  Tony won’t do the same paint job twice.  Even if you ask him nicely.

What you will get is a bike that is designed, fitted, manufactured, painted and built just for you.  For where and how you ride. How you want it to look.

I am one man in a workshop.  I don’t have a marketing division, a global strategy or sales reps.  I don’t have a dedicated design team.

I am not interested in market segments or industry trends or price points. I really don’t care what other brands are doing with their ebike batteries or sandwich holes or which bearings they are routing their cables through.

That means I can build the best bike for you.  It may not fit neatly into a market segment and it won’t be the same as mine but it will be the best for you.

Because having a bike built just for you is the best.